Essential tips for designing an E-commerce website

When you log in to the internet and look up the search engines for a solution, there are just three possible outcomes, if not more. You either click the link or close the window within a matter of seconds. You might find the page that you found online useful only to be disappointed that you could not navigate through. Lastly, there is a possibility that a website may have had you hooked right in the first instant with its vibrant design and easy user interface, thus compelling you to return again to their site to check for latest updates. Without a doubt, the last option is every website owner’s dream. This holds true even when it comes to e-commerce websites says a leading SEO Company in India. Given below are some useful design tips that every beginner must take not of before designing an e-commerce website for a client.

1.)  Availability of flexible filters:

Not many people have all the time in the world to sit back and airily shop for products online while sipping some aromatic cappuccino within the confines of their home. There are several people who are pressed for time and wish to buy a product as quickly as they possibly can. In such situations, filters are extremely useful as they help the users to search for a product based on particular parameters like colour, shape, size and most importantly price range. These filters must be easy to use and less time consuming. This makes for a wholesome online shopping experience. If the filters you have designed for an e-commerce site leave the users flummoxed, they may never return to your site again.

2.)  The search bar should be visible:

It is not uncommon for people to make use of the search bar when they cannot find a particular item that they are looking for. You cannot expect your customers to spend nearly an hour simply searching for a search box. That, by all means, is unacceptable. Instead, you must design a search bar that is big enough to be visible on the website at all times. Besides, the search bar must also produce accurate results.

3.)  Pay attention to the items that are in or out of stock:

Being an e-commerce website, it is not very wise to completely shun a product from appearing on your products page if it is out of stock. Conversely, it is also not very nice to disappoint customers by revealing to them that a product is out of stock once they add the product to the shopping cart and are ready to check out. An expert in a leading SEO company in India suggests that the best thing you can do is simply write against the product that it is currently out of stock. Along with that, you must also include a field wherein a customer can be notified if the product is available at a later stage.

4.)  Describe the product:

Simply putting up an attractive looking image on the products page is not very alluring. A customer is truly enticed when they read good things about an attractive looking product. This product should be photographed from all the directions and a detailed product overview should be included. This must talk about the product in general as well as the availability of any other features like colours and sizes.

5.)  Easy checkout procedure:

The best design tip to keep your customers coming back for more is to avoid being spammy and annoying the customers with unnecessary ads. If a customer wishes to buy another product they will do it right away. You do need to advertise your products even in the checkout area.