7 Video Marketing Tips to Jumpstart Your Campaign
Did you know that 85% of businesses use some kind of video as a part of their overall marketing strategies?
The reason businesses engage in this type of marketing is simple. Because it works.
Are you interested in launching a video marketing campaign but aren’t sure where to start?
You’ve come to the right place. Let’s take a look at seven video marketing tips to help you jumpstart your campaign.
1. Grab Your Audience’s Attention Right Away
Let’s face it, the average American does not have a very long attention span. In all fairness, there is so much different media trying to attract attention at any given time, but it’s no wonder that we can only focus on one thing for so long.
What that means is that you need to grab your audience’s attention right away. At this point, it is said that the average attention span is only 8 seconds. That means that you need to jump right into your story to incentivize the audience to keep watching.
In the first few seconds, you’ll want to convince the viewer that the video contains the content they’re looking for and it is, therefore, worth their time to keep watching.
One of the most effective ways that you can grab your audience’s attention right off the bat is with a hook. This is essentially a preview of what will be featured in the rest of the video.
You’ll also want to upload an interesting thumbnail so that viewers are motivated to click on your video in the first place.
2. Focus on Stories
It’s reasonable to assume that during a video marketing campaign you should be focused on selling your product or service. Actually, though, in the age of social media marketing, the most important thing for you to do is to focus on stories.
People are more willing to watch something that is entertaining than something that is promotional. In this day and age, many people feel defensive against being sold to.
Videos that you make should offer value to the viewer. You want your video contact to tell stories that the audience can personally connect to it.
A big part of your video marketing strategy should be about building a brand identity and brand awareness. This means that you are creating positive associations with your brand in the mind of the consumer even when you are not trying to sell them something directly. When they trust your brand as an authority than they are more likely to purchase your products.
3. Tell a Story That Can Be Understood Without Sound
Many social media platforms initially start playing videos without the sound on. Additionally, many people are scrolling social media while at work or in public places where they do not have the sound on their phones or computers. This means that your story needs to be understandable even while muted.
The way that you can do this is with a combination of beautiful visuals, subtitles, and text hubby descriptions. You can absolutely have audio to accompany your video, but it’s important that the story still be understandable when the sound is off.
4. Include CTAs
One of the most common digital marketing tips is that your contact should include calls to action. This does not mean that every piece of content should instruct viewers to purchase your product. You can also ask your audience to leave a comment, check out other content, follow or like your page, subscribe to your channel, or share the video with their friends.
You can add calls to action at the beginning middle and end of your video.
5. Optimize Your Content For Search Engines
Everyone knows that YouTube is an enormous collection of Internet videos. However, few people realize that YouTube is a powerful and popular search engine in its own right. By optimizing your videos, you can ensure that your videos are suggested to the right viewers.
(Are you looking for some tips on how to most effectively use YouTube? Check out this article on how to download YouTube videos on Mac.)
To do this you’ll want to use keywords in your title and add a description to your video. Don’t overdo it with keywords in either the title or description, however, instead use them to adequately describe the contact of the video.
6. Collaborate With Influencers and Other Brands
When you collaborate with influencers and other brands, everyone wins. You both can gain access to each other’s audience. This can help you increase the reach of your content.
7. Target Relevant Audiences
One of the most important aspects of a digital marketing campaign is the drive to have your content be presented to your target audience. On Facebook in particular you can use super in-depth targeting to make sure your content is ending up in the right places and in front of the right eyes.
With Facebook post targeting, you can segment audiences by location, language, gender, and age. You are also able to target people based on their interests.
Running a video marketing campaign can be more expensive than other digital marketing strategies, however, the return on investment can be great. It is important to ensure that all of your hard work and expense ends up being viewed by your target demographic.
These Video Marketing Tips Will Help You Jumpstart Your Campaign
Everyone in the digital marketing world knows that the future is video. People are much more willing to watch video and to engage with other types of content. By following these video marketing tips, you can ensure that your video marketing campaign is as successful as possible.
This will lead to more conversions, more sales, and more return customers. What more could you want?
Did you find this article filled with video marketing tips helpful? If so, be sure to check out the rest of our blog for more interesting and informative articles!